Dream11, India’s Biggest Sports Game, has signed up 9 international cricketers and launched 3 new ad films under its existing integrated marketing campaign ‘Ye Game Hai Mahaan’.
Besides MS Dhoni, who is Dream11’s brand ambassador, the 9 new cricketers signed up, starting this ICC World Cup 2019, are Jos Buttler, Ben Stokes, Jonny Bairstow, Faf du Plessis, Quinton de Kock, Kagiso Rabada, Andre Russell, Jason Holder and Kane Williamson. Dream11 will create engaging content featuring the cricketers that will help in amplifying the interest for upcoming fantasy cricket matches. The player images will make an appearance in Dream11’s product and marketing material as well.
Under the integrated marketing campaign ‘Ye Game Hai Mahaan’, that was launched during this IPL with 6 ad films, Dream11 has now launched 3 new ad films for the World Cup campaign. These films celebrate the Indian cricket fan’s love for cricket and also showcases how they come together to cheer for India.
Dream11 on-boarded MS Dhoni as the Brand Ambassador in 2018 and has signed up with 16 cricketers in 2019, till date. In November 2018, Dream11 became the exclusive ‘Official Fantasy Game Partner’ of ICC until 2023. Dream11 has also created the official Fantasy Game for the World Cup, ‘ICC Dream11’, which is accessible globally at icc.dream11.com. The ICC Dream11 winners will get an opportunity to win an all-expense paid trip to Australia to watch the ICC World T20 Finals in 2020.
Link to the new ad films:
- Dream11: Heart on your sleeve… and on your face #YeGameHaiMahaan
- Dream11: Even celebrating victories needs preparation #YeGameHaiMahaan
- Dream11: A true fan helps all fans follow the game #YeGameHaiMahaan
The electrifying finale, which had the entire country on the edge of their seats, also proved to be an exciting playground for fantasy sports enthusiasts as fans of the game unequivocally surpassed the minimum requirement of fantasy teams playing the game of cricket at a given time to create history. Dream11 recorded over 1 crore fantasy teams created by over 43 lakh (43,77,610) unique users playing together for the final match of Indian Premier League (IPL) match.
Expressing his delight over the achievement, a Dream11 Spokesperson
said, “Dream11 is excited to announce this record on India’s National Sports Day, as a dedication to our 7 crore+ users and their passion for sports. We are honoured to receive this certification from Guinness World Records. This global recognition is a validation of our belief in the rapidly evolving culture of sports fandom where more and more fans are seeking new avenues to immerse themselves in their favourite sports. This is resulting in a higher impetus for the sports ecosystem in India. We are deeply thankful to all our users who enjoy playing fantasy sports on Dream11 and made such an incredible feat possible for us!”
Swapnil Dangarikar, Adjudicator, Guinness World Records™,
said, “After careful scrutinisation of all the evidence, I am very happy to confirm that Dream11 has set a new record for a Largest Online Fantasy Cricket Match with an impressive 1,03,17,928 teams participating. I am pleased to say, Dream11 is now Officially Amazing!”.
Guinness World Records is the ultimate global authority on new record creations as well as breaking old records that researches, measures, documents and authorizes the world’s superlatives. The creation of this record is a testament to the growing popularity of fantasy sports, and especially, Dream11 in India.